One offer
Bluebird Basic
$395/mo
Setup from $750
One service, one target area, and one focused Search campaign.
Choose BasicFlat pricing for cleaner leads.
One monthly management fee. One setup fee. Google ad spend stays paid directly to Google.
Compare plans
Start with the account shape: one offer, a few services, or multiple campaigns and locations.
Growing services
Bluebird Growth
$795/mo
Setup from $1,250
More services, stronger lead review, and monthly website support.
Choose GrowthLarger accounts
Bluebird Partner
$1,495/mo
Setup from $2,000
Multiple campaigns or locations with tighter lead tracking.
Choose PartnerBuild your own
Bluebird Custom
Pick your services
Monthly, one-time, or both
Choose Google Ads, website, tracking, profile, or social work separately.
Plan details
Bluebird Basic
Best for one offer$395/mo
Setup from $750
For one clear service, one target area, and a clean Google Search campaign.
- Ad spend
- $750-$1,500/mo
- Campaigns
- 1
- Scope
- 1 service, 1 area
- Lead review
- Light review
- GBP updates
- 1 per month
- Website updates
- Quoted separately
- Turnaround
- 5 business days
See full plan details
- Up to 2 ad groups
- Monthly search term cleanup and negative keywords
- Basic ad copy refreshes
- Conversion tracking setup or review
- Profile consistency check for social accounts
- Monthly reporting notes
Bluebird Growth
Best for growing services$795/mo
Setup from $1,250
For businesses with more than one service, stronger lead review, and monthly site support.
- Ad spend
- $1,500-$4,000/mo
- Campaigns
- Up to 2
- Scope
- 2 services or broader area
- Lead review
- Monthly
- GBP updates
- 2 per month
- Website updates
- 1 per month
- Turnaround
- 3 business days
See full plan details
- Up to 4 ad groups
- Monthly search term cleanup, negatives, and lead review
- Monthly ad copy adjustments
- Conversion tracking QA and adjustments
- Profile checks and light social prompts
- Monthly notes with lead quality review
Bluebird Partner
Best for larger accounts$1,495/mo
Setup from $2,000
For larger ad accounts, multiple services or locations, and tighter lead tracking.
- Ad spend
- $4,000+/mo
- Campaigns
- Up to 4
- Scope
- Multiple services or locations
- Lead review
- Weekly
- GBP updates
- 4 per month
- Website updates
- 2 per month
- Turnaround
- 1-2 business days when feasible
See full plan details
- Up to 10 ad groups
- Weekly search term cleanup and negative keywords
- Ongoing ad copy testing
- Lead source reconciliation
- Monthly content theme plan
- Monthly notes with growth recommendations
Bluebird Custom
Build your ownYour mix
Monthly, one-time, or both
Choose the pieces you need without buying a preset package.
- Google Ads
- Optional
- Campaigns
- Choose the number
- Locations
- Add only what you need
- Website work
- Pages, forms, or tracking
- GBP and social
- Choose separately
- Estimate
- Updates as you build
- Turnaround
- Based on selected work
| Plan |
Bluebird Basic$395/mo
Setup from $750 For one clear service, one target area, and a clean Google Search campaign. Start with Basic |
Bluebird Growth$795/mo
Setup from $1,250 For businesses with more than one service, stronger lead review, and monthly site support. Choose Growth |
Bluebird Partner$1,495/mo
Setup from $2,000 For larger ad accounts, multiple services or locations, and tighter lead tracking. Choose Partner |
Bluebird CustomPick your services
Monthly, one-time, or both Choose only the Google Ads, website, tracking, profile, or social work you need. |
|---|---|---|---|---|
| Recommended ad spend | $750-$1,500/mo | $1,500-$4,000/mo | $4,000+/mo | Set in builder |
| Google Search campaigns | 1 | Up to 2 | Up to 4 | Choose quantity |
| Service/location scope | 1 service, 1 area | 2 services or broader area | Multiple services or locations | Choose separately |
| Ad groups | Up to 2 | Up to 4 | Up to 10 | Based on campaigns |
| Search term cleanup | Monthly | Monthly plus lead review | Weekly | Optional |
| Negative keywords | Monthly | Monthly | Weekly | Optional |
| Ad copy updates | Basic refreshes | Monthly adjustments | Ongoing testing | Optional |
| Conversion tracking | Setup or review | QA and adjustments | Lead source reconciliation | Optional |
| Lead quality review | Light review | Monthly | Weekly | Optional |
| Google Business Profile | 1 update/mo | 2 updates/mo | 4 updates/mo | Choose quantity |
| Small website updates | Quoted separately | 1 per month | 2 per month | Choose quantity |
| Social support | Profile consistency check | Profile check + light prompts | Monthly content theme plan | Optional |
| Reporting | Monthly notes | Monthly notes + lead quality | Monthly notes + growth recommendations | Based on selected work |
| Typical turnaround | 5 business days | 3 business days | 1-2 business days when feasible | Based on scope |
Add-on pricing
Use these when the account needs more work than the monthly plan includes.
| Add-on | Price | Deliverable |
|---|---|---|
| Extra Google Search campaign | +$250/mo | Additional campaign structure, search terms, negatives, and monthly notes. |
| Extra service area or location | +$150/mo | Location targeting, geo-focused copy, and location-level review where data supports it. |
| Extra website page | $250 each | One service or location page using the existing site design. |
| Landing page | From $250 each | Offer-specific page with CTA, form or call path, and tracking check. |
| Quote form or routing cleanup | From $350 | Form fields, notification routing, confirmation message, and test submission. |
| Tracking setup or repair | From $350 | Call/form conversion setup, tag review, and basic QA. |
| Google Business Profile cleanup | $250 | Category, service, description, link, photo, and profile consistency review. |
| Google Ads audit | $250 | Budget waste review, search terms, campaign structure, conversion setup, and action notes. |
| Google Ads account rebuild | From $750 | New structure for accounts that need more than cleanup. |
| Business email setup or migration | From $500 | Basic mailbox setup, DNS records, and handoff notes. |
| Canva template set | From $300 | Reusable branded social templates for recurring posts. |
| Social posting support | From $350/mo | Up to 4 posts per month using client-provided photos, updates, or offers. |
| Custom website feature | From $750 | One scoped interactive feature or workflow, such as an estimator, calculator, intake flow, or quote helper. |
| New website | From $2,500 | Small-business website build with core pages, mobile layout, contact path, and launch support. |
| Emergency account recovery | $175/hr | Urgent access, DNS, email, ads, profile, or website recovery work. |
| Photography or video | Quoted separately | Scheduled based on location, shot list, usage, and edit needs. |
Plan coverage and add-on options
See what the setup fee covers, what continues each month, and which work needs a separate quote.
Setup
The one-time setup fee covers the account preparation and launch work included with the selected plan.
- Account access review
- Baseline account performance review
- Campaign structure buildout based on selected plan
- Keyword research and starter negative keywords
- Initial ad copy for included campaigns
- Location targeting
- Budget and targeting confirmation
- Conversion tracking review and standard setup where existing access and website configuration allow
- Landing page review with recommendations
- Google Business Profile consistency review
- Final launch review
Monthly management
Ongoing work stays within the campaign, location, website, and profile limits of the selected plan.
- Search term cleanup
- Negative keyword updates
- Budget pacing and spend review
- Ongoing bid, keyword, and ad adjustments within the included campaign scope
- Conversion tracking health check
- Client lead-quality feedback review, where included
- Monthly performance summary and completed-action notes
- Included Google Business Profile and website updates based on plan limits
Priced separately
Work outside the selected plan is quoted based on the site, account condition, tools, and requested turnaround.
- Full website builds and new landing pages
- SEO page writing and copywriting beyond included ad copy
- Custom website features, interactive tools, forms, or CRM work
- Tracking repairs that require custom development
- New integrations, automation, or platform configuration
- Social media posting beyond the selected plan
- Photography, video production, and graphic design
- Additional campaigns, locations, pages, or revision rounds beyond plan limits
- Emergency or expedited work, subject to availability
- Accessibility, legal, privacy, or regulatory review
Website updates and turnaround
A small update is a text swap, image swap, link or button change, simple section edit, or basic content update.
Larger changes
New pages, redesigns, custom website features, complex forms, landing pages, and technical rebuilds are add-ons.
Turnaround
Basic: 5 business days. Growth: 3 business days. Partner: 1-2 business days when feasible.
Client provides
Google Ads billing method, website or domain access, Google Business Profile access, photos, logos, service details, and feedback on call and form quality.
Lead definition
Tracked calls from ads, contact form submissions, quote requests, and click-to-call events where useful.